近日

全球著名的权威色彩机构潘通（PANTONE）

正式发布了2025年度代表色

PANTONE 17-1230

Mocha Mousse (摩卡慕斯)

Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, introduced PANTONE 17-1230 Mocha Mousse as the Pantone Color of the Year selection for 2025.

图源：潘通官网截图

官方解释称：“这是一种温暖的浓棕色调，能够将我们的感官带入到可可、巧克力和咖啡的美味之中，满足了我们对舒适的渴望。”

A warming rich brown hue, PANTONE 17-1230 Mocha Mouse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

A warming rich brown hue, PANTONE 17-1230 Mocha Mouse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

图源：潘通官网截图

为什么会选中这个颜色呢？

潘通色彩研究所执行董事莱亚特丽斯·艾斯曼（Leatrice Eiseman）给出的答案是：“摩卡慕斯”不仅仅是一种颜色，更是一种感官体验。

“这个颜色是既精致又低调的经典色。它将我们对棕色的认知，从谦逊朴实扩展到了拥抱理想和奢华。这个颜色融入了低调的优雅和自然的精致，呈现出一种内敛而高雅的魅力。‘ 摩卡慕斯’让我们被温暖包裹。”

“Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”

“Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”

图源：潘通官网截图

恰如其名，“ 摩卡慕斯”这个柔和的棕色调让人能够感受到 温暖醇厚的气息。

就像是 寒冬行走在宁静的老城路上， 一股摩卡咖啡的香气飘来，还交织着淡淡的泥土芬芳，口腔中不觉地生出巧克力慕斯丝滑融化于舌尖的味道……

随着颜色的发布

网友们也纷纷发表了自己的看法

有网友表示“这个颜色看起来很高级”

“棕色系适合冬天”

你喜欢这个颜色吗？

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综合：潘通 21世纪英文报

编辑：严琦 值班首编：张薇薇